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The Brand

FASHION MEETS LEATHER

In 2017, the story of JOWA began: an exciting transformation of its creator, transitioning from a career as an international marketing expert to a life of love and patience for the art of craftsmanship.

In July of the same year, JOWA launched its first leather goods models, fascinated by the magic of leather, an organic material that ages gracefully. These first evening bags, handcrafted and adorned with precious stones, showcase the meticulous work of exceptional master artisans.

In 2021, JOWA decided to take it further by making its leather products faithful life companions, capturing significant moments and shared emotions. The brand expanded its offerings by introducing interior decoration products.

Carried by love

The color of our emotions breathes life and vibrancy into the world around us. At JOWA, we believe that art and color are the chosen mediums to express emotions. Our designs are influenced by warm colors, intricate patterns, and the beautiful shapes found in nature, all meant to evoke feelings of joy, comfort, and freedom.

Embrace the captivating beauty of the Mediterranean, Tunisia, and specifically Djerba through our meticulously handmade leather products. Each creation is a testament to the emotions and inspiration that flow from this enchanting land, brought to life by our passionate artisans.

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Jihene Bouzguine

The designer

Jihene Bouzguine a visionary artist, merges passion and innovation into her designs. With 15+ years in marketing for tech and FMCG giants, she boldly trans- formed her fervor into the creative venture of JOWA. Her creations reflect unique style, Mediterranean heritage, and a dedication to self–expression.

By fusing marketing expertise with boundless creativity, she crafts unparalleled products rooted in Tunisia’s beauty. Jihene’s journey goes beyond personal success it’s a cultural devotion that bridges time and culture, reminding us that dreams thrive with unwavering determination and inventive spirit.

The Values

Social and Artisanal Commitment: We strive for social responsibility by offering a collection crafted by local artisans and embraced by the vibrant youth of our community.

Rooted Sustainability: Our dedication to sustainability is evident in our extensive. range of eco–friendly products, proudly reflecting the core values of our nation. Agility and Adaptation: Our structural and strategic flexibility enables us to stay in tune with the ever–changing fashion market, ensuring ongoing relevance.

Website Redesign in Progress, Stay Tuned!

The Brand

FASHION MEETS LEATHER

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Jihene Bouzguine

The designer

Empowering artisans and community.

Rooted in sustainable practices.

Adaptable to evolving trends.

Easy, reliable, and swift transactions.

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