House – Jowa Crea

FASHION MEETS LEATHER

In 2017, the story of JOWA began: an exciting transformation of its creator, transitioning from a career as an international marketing expert to a life of love and patience for the art of craftsmanship.

In July of the same year, JOWA launched its first leather goods models, fascinated by the magic of leather, an organic material that ages gracefully. These first evening bags, handcrafted and adorned with precious stones, showcase the meticulous work of exceptional master artisans.

In 2021, JOWA decided to take it further by making its leather products faithful life companions, capturing significant moments and shared emotions. The brand expanded its offerings by introducing interior decoration products.

The color of our emotions breathes life and vibrancy into the world around us. At JOWA, we believe that art and color are the chosen mediums to express emotions. Our designs are influenced by warm colors, intricate patterns, and the beautiful shapes found in nature, all meant to evoke feelings of joy, comfort, and freedom.

Embrace the captivating beauty of the Mediterranean, Tunisia, and specifically Djerba through our meticulously handmade leather products. Each creation is a testament to the emotions and inspiration that flow from this enchanting land, brought to life by our passionate artisans.

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Jihene Bouzguine

Jihene Bouzguine a visionary artist, merges passion and innovation into her designs. With 15+ years in marketing for tech and FMCG giants, she boldly trans- formed her fervor into the creative venture of JOWA. Her creations reflect unique style, Mediterranean heritage, and a dedication to self–expression.

By fusing marketing expertise with boundless creativity, she crafts unparalleled products rooted in Tunisia’s beauty. Jihene’s journey goes beyond personal success it’s a cultural devotion that bridges time and culture, reminding us that dreams thrive with unwavering determination and inventive spirit.

Social and Artisanal Commitment: We strive for social responsibility by offering a collection crafted by local artisans and embraced by the vibrant youth of our community.

Rooted Sustainability: Our dedication to sustainability is evident in our extensive. range of eco–friendly products, proudly reflecting the core values of our nation. Agility and Adaptation: Our structural and strategic flexibility enables us to stay in tune with the ever–changing fashion market, ensuring ongoing relevance.

The Mediterranean cultural heritage is reflected in our design philosophy and our team of master artisans, who engage in meticulous work, bringing our leather products to life with passion and dedication. Collections of vegetable-tanned leather, recycled leather, and a blend of natural materials like cotton and jute are a testament. Each piece is meticulously handcrafted, a reflection of exceptional craftsmanship that endures across generations. Every piece pays homage to our rich artisanal heritage. Our master artisans, guardians of age-old traditions, infuse their passion and expertise into each creation. Every stitch, every detail is the result of unconditional love for the art of leather.

FASHION MEETS LEATHER

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Jihene Bouzguine

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